„No one feels it like you do“. This was the message of the 2012 Hornbach spring campaign. It is a magic, intense moment when your do-it-yourself project turns out absolutely perfect. It is so special and individual that one could write a series of stories about it. For this reason we have developed short stories around this particular perfect D.I.Y. moment, in cooperation with the Berlin-based creative agency Heimat and the help of prolific writers and renowned journalists, including Ralf Grauel, Simone Buchholz or Reiner Schmidt. We held on-stage readings in three different cities (Berlin, Hamburg and Munich). Three different prominent readers performed each night. More
„Waste is the largest source of energy“ – is the statement of the third part of the Entega Campaign„Denkanstösse“. For the new action „Stromfresser“, a giant igloo consisting of 322 old refrigerators on a steel frame was set up on the "Gänsemarkt" in the center of Hamburg. This walk – in art installation is open to the public from Oct. 29 to Nov. 9th 2010.
DDB is the responsable agency and no doubt - trigger happy productions produced it.